Analysis of the external situation of hotel
Anglų analizė. Research question. Methodology. PEST analysis. Political factors. Economical factors. Social factors. Technological factors. Problem statement. Enclosure. Bibliography.
This assignment is based on the qualitative method. I have collected information from the hotel’s website, and other reliable sources. In this case I would like to analyse the external situation of the company by using PEST analysis. PEST analysis is about political, economic, social and technological forces that have influence for any business. This type of analysis is necessary because there are certain macro-environmental factors that are beyond the control of hotel ownership.