Bristol Airport PR Campaign Proposal
Vadybos kursinis darbas.
Content Page. Summary. Pestle Analysis. Swot Analysis. Stakeholders Analysis. Strategy. Evaluation and Conclusion. References. 11. Appendix A.
Bristol Airport is a ninth busiest airport in the UK. It has estimated over six million passengers in 2014 (BA, 2011). However, the current services do not include long destinations to Chicago or Florida. Therefore, it is planning to build a second terminal and extend the runway by 400 metres in autumn 2016. The extended runway is seen to enable new flights to longer destinations that will attract more customers and will help to achieve a higher competitive advantage among the all UK airports.
By using Gregory’s planning model will be evaluated PR plan and strategy in order to successfully achieve the PR objective. This includes four phases of Research, Planning, Communication and Evaluation (Gregory, 2010).
The national policy on Aviation requires ensuring the avoidance of additional capacity, which would significantly damage the economy and national prosperity (BIA, 2006).
The North Somerset Council requires a proposal of development, which includes the noise management policies for Bristol aircraft (Amec, 2011).
These factors are based to minimize the need of airports development and so make the best use of the existing capacity; this may increase the potential challenges for the effective project capacity and operations management.
The expenditure by international tourists’ growth predicted to grow by 33.6% in 2017, and the domestic tourists by 25.3%.
The population in Bristol is predicted to reach by half a million in 2029 (Bristol Council, 2015).
The internal migration NET growth by 800 residents to 2029.
The National Aviation Federation is looking for the technology improvements on air pollution and greenhouse emissions within the next 20 years (BIA, 2006).
Considerations of flight paths’ management to minimize the noise and air pollution level may affect the project of a new runway expansion.
Air traffic control failure enquiry act requires traffic control system to avoid future failures and reduce disruption to passengers (CAA, 2015).
The Environmental Regulations: to reduce net carbon dioxide emissions by 50% to 2050 (AEF, 2015).
The Bristol Airport Emissions amount to 0.4% of the total greenhouse gas emissions in South West region. This could rise to 0.7% at 9 million passengers per year if the all emissions remain the same (BA, 2015).