Customer reliashionship managment
Customer Relationship Management. Definition of crm. Types of crm. The purpose of CRM. Why is CRM important? Why did CRM develop ? What does CRM involve ? Implementing CRM. Process to implement CRM. Strategically significant customers. Identification of strategically significant customer. Information Technology and CRM. Information Technology and CRM. Examples. Face-to-face CRM. Benefits of CRM.