Focus Advertising. “A Chain of Restaurants In Lithuania”. The focus of. Chain Of Restaurants. Several restaurants that have these things in common ownership. “Bernelių užeiga”. Key Message. “Your Dreams Come True With Us”. Unique Selling Points. Traditional Lithuanian dishes made with love and patience according to ancient recipes. Target Audience. Our main target audience is people from middle class to high income people. The restaurants are. Promotion. Happy Hour - For those not familiar with Happy Hour.