How can Melia Hotels target the right customers with Sol Hotels?
Anglų analizė. Preface. Introduction. Description of the company. Industry overview. Mission, Vision and Values. Problem Formulation. Problem statement. Delimitations. Methodology. Analysis. Internal analysis. Value Proposition. Customer Segments. Customer Relationship. Key Activities. Key Resources. Channels. Key partners. Cost Structure. Revenue Streams. P’s model. Product. Price. Place. Promotion. Processes. Physical Evidence (Physical Environment). People. STP (Segmentation, Target and Positioning). Segmentation. Targeting. Positioning. Porter’s 5 forces. The threat of new entry. Bargaining power of buyers. The threat of substitutes. The power of supplier. Rivalry among competitors. Swot/ tows analysis. Swot. Strengths. Weaknesses. Opportunities. Threats. Tows. Budget of the project. Risk Handling. Suggestions & Conclusion. List of Sources/ Literature.
We would like to express our gratitude to the teachers which offered us their support and guidance along the period while writing our semester project. We received counselling in the core areas of our marketing program and definitely relevant for the problem statement connected with our company, Melia Hotels International.
Indeed we would like to reveal our acknowledgement to our supervisors:
•Birgitte Hvingel Jorgensen;
•Steen Sloth Olsen;
•Lene Husted Frandsen;
•Louise Esko Refshoj;
An extremely great help was provided by the marketing manager of Sol Melia group which gave us the necessary information for our project and we would like to thank him for his support.