How the Hilton marketing mix should be developed for key stakeholder groups
Marketingo referatas. How the Hilton marketing mix should be developed for key stakeholder groups. Executive summary. Table of contents. Introduction. Benefits and challenges of the operating markets and stakeholders. The marketing mix. Services. Price. Promotion. Place. People. Physical evidence. Processes. The critical success factors and which elements of the mix might need to be altered. Conclusions. References. Appendix.
The Hilton hotel is the one of the largest hospitality companies in the world. It was founded in Cisco, Texas in 1919. As a result, today the Hilton operates in 90 countries and encompasses 4000 hotels with over 650000 rooms, including 18 hotels in London and 69 in the UK (Hiltonworldwide, 2012).
Despite the fact, the Hilton is a rapidly growing and expanding company; it faces many challenges in the economic environment. During the economic recession, the issues of strategies’ implementing are common effects on businesses. The increasing competition may alter the company’s success quickly, if a company does not focus on its market audit. The marketing mix and the critical success factors are essential elements of the company’s success.