International business strategy
Anglų aprašymas. International business strategy.
This section discusses selection of an international business-level strategy. A four-dimensional model based on Michael Porter’s competitive analysis is presented the environmental and structural attributes of a national economy that contribute to national advantage
1.Factors of Production refer to the inputs necessary in any industry: labor, land, natural resources, capital, and infrastructure (transportation, postal, and communication systems). For example, South Korea lacks natural resources but offers a strong work ethic, a large number of engineers, and systems of large firms to create an expertise in manufacturing.
2.Demand Conditionsis characterized by the nature and size of buyers’ needs in the home market for the industry’s goods or services. For example, Swiss firms lead the world in tunneling equipment because of their old need to tunnel through mountains for rail and highway passage in Switzerland.