Anglų kursinis darbas. Introduction. Internal analysis. Value chain. S. W. O. T. Business law. Pest analysis. Segmentation. Targeting. Positioning. Jysk attractiveness. Target group. Research plan. Jysk’s core value. Conclusion.
Through the all analysis and considerations, a company has great strengths and should be able to overcome threats and weaknesses in a new market. Innovating methods and using different strategies could make a progress. To gain a better satisfaction from customers, may try to adapt in the smaller area. A company could avoid major players in the market which cause threats. Through the weaknesses could obtain a better value trying to emerge in a small city as it is expecting to grow faster. JYSK would get a more popularity among customers. Moreover, having an advertisement campaign could increase even more. Preparing a well developed segmentation, positioning, targeting would help a management where they need to focus more. After considering a different target group could help for sales to be more efficient and steady for the future, as a company aim to have way more stores. Three value core could ensure that company’s employees are dedicated to work and company and it will keep a traditional values of the company which have been in many years.