Anglų referatas. Summary. Introduction. Marketing concept. Conclusions. Vocabulary.
This report has pointed out that the main function of a business organization is marketing. Traditionally, industry emphasized production efficiency, often at the expense of marketing. Marketing is the development and distribution of goods, services for chosen consumer segments and marketing decision – making has been classified into four strategy elements: price, place, production, promotion. The combination of these four elements is called Marketing Mix.
Our daily exposure to the diverse marketing activities around us has already given us some marketing expertise. Combining this experience with more formal marketing knowledge will enable us to identify and solve important marketing problems. Traditionally, marketing emphasize the expense of it, but beyond that the consequences of good marketing can give unbelievable results.