Promotion strategy


Ekonomikos skaidrės.

International Strategic marketing. P. Moonen, May. Contents Lecture. Promotion strategy. Promotional strategy. Does the product fulfill equally perceived needs  equal message possible. Steps in promotional strategy. Determine target group(s).


Does the product fulfill equally perceived needs  equal message possible? Different product attributes needed (alterations in product)  other message? Phase in the PLC (knowledge transfer, emotional appeal, action generation) How to distinguish yourself from your competitors? Which communication channel(s) to use: advertising, sales promotions, DM, personal selling (locals necessary?), sponsoring, PR, free publicity, telemarketing.

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Promotion strategy. (2016 m. Birželio 06 d.). http://www.mokslobaze.lt/promotion-strategy.html Peržiūrėta 2016 m. Gruodžio 11 d. 00:24