Introduction. History. Target customers. Unique Selling Proposition (USP). Pricing & Positioning Strategy. Distribution plan. Promotions Strategy & Marketing Materials. Joint Ventures & Partnerships. Conclusion. Information sources.
Nowadays, Howard Schultz are CEO of Starbucks corparation, also Starbucks has millions of customers every day, in about 20,000 stores in over 63 countries which have employed approximately 1,000,000 partners worldwide.