Anglų skaidrės. Kaunas university of technology. Starbucks Coffee Company. History. Story began in. Fol klore. Starbucks is named after the first mate in Herman Melville’s Moby Dick. Mission. To inspire and nurture the human spirit – one person. Values. Creating Acting Being Delivering. Who Is Starbucks' Target Audience? Adults Young Adults Kids and Teens. Main product of “Starbucks” - COFFEE. Starbucks - responsible company. Environmental Stewardship Community Involvement. Starbucks’ menu. Advertisement.