The analysis of racism stereotypes in the United States of America
Sociologijos analizė. The Analysis of Racism Stereotypes in the United States of America. African American. Native American. Latino. References. List of Advertisements.
The most popular African American stereotypes are that they are lazy and unintelligent, and they live off welfare. The another common African American stereotype is that black people are usually involved in criminal activities. This image exists because of the negative media information. According to Hall, on TV “the majority of black roles are stereotypical - killers, prostitutes, pimps, and drug dealers” (Hall, 2002). Racist theorists have stated, “Blacks were better at athletic activities that required quick bursts of speed and other explosive animalistic actions, but were ill-suited for more demanding endurance events” (Muwakkil, 2002). The last-mentioned stereotype is represented in a 2007 advertisement by Intel, where is written, that the Core 2 Duo ‘’will maximize the power” of your employees (1 advertisement). Discreditably, this company made the racist advertisement because of symbols, which are the white “employer” and the African American ‘’employees. This advertisement shows racist stereotypes, that black people are psychically stronger and sends the message about the African American connections to slavery in modern society. It seems that racism is prevalent in people every day thinking.
Tan, Fujioka, and Lucht, the authors of Native American Stereotypes, TV Portrayals, and Personal Contact, point out several common Native American Stereotypes.