Veiksniai, darantys įtaką kavos pirkimui iš monetinių kavos aparatų
Anglų analizė. Introduction. Theoretical framework. Literature review. Research design. Variables and measurement. Sampling. Empirical research. Data collection process. Data analysis and interpretation. Limitations. Conclusion. References. Appendices.
For checking the hypotheses, independent variables (place, ease of use of vending machine, technical support,) are manipulated and dependent (cups of coffee bought, intension to buy again) are checked. Data is analyzed by “Microsoft Excel” calculating frequencies and by “SPSS” calculating Spearman’s rho. It reveals that, firstly, the most popular places for buying coffee from monetary vending machines are universities, bus stations and hospitals respectively, secondly, there is a weak relationship between ease of use of a vending machine and intention to buy from it again with the correlation of0.173and significance level of 0.025 and, thirdly, almost 83% of respondents do face problems while using vending machines. So, the first and the third hypotheses are not rejected and the second one is neither rejected nor non-rejected because of the weak but significant correlation.