Vidurio rytų rinka Challenges in the Dairy Industry
Marketingo kursinis darbas. Introduction. Business model adaptation for Lactosan A/S (Middle East). Middle East strategy. Recommendation for Sales planning. Recommendation for recruiting and rewarding system. Balanced Scorecard for Lactosan A/S. Conclusion.
The cheese powder manufacturer is currently present in the Middle East with a local distribution’s network and serving the Far East with a local sales office and local agents as well.
The company production facilities are located in Denmark and Uruguay and further sales and service offices are present in the USA, Russia, Japan and UK.