Anglų referatas. Introduction. Volkswagen company foundation and basic facts. Volkswagen company history in decades. Volkswagen current position in the world and future plans. Key vocabulary. Conclusion. References.
It is obvious, that Volkswagen Group is a successful worldwide company. Because of that, there is a need for other carmaking companies to model their business as Volkswagen. It is necessary to look after this company’s characteristic, history main details in decades, current position and future plans to understand how it got succeed.
Despite the fact, that Volkswagen company had a humble start and a subsequent ruin of its chief factory in the Second World War, now it is one of the main companies, leading the global innovation and market share in automobile industry. Volkswagen company has its 78 years long history, which is characterized with adisplay of stability. For this reason, it is important to look after this company’s history main details in decades, to understand how it got succeed.
1940’s –this decade was the beginning of global success story of Volkswagen with “Beetle”.On April 11, 1945 the terror of the Nazi regime came to an end in what is now Wolfsburg. This ment the start of a new era for the „Volkswagenwerk“ – the Volkswagen Plant. The British Military Government commissions the plant to produce 20,000 Volkswagen cars. Production for the occupying forces, the creation of a service department and the continual improvement in quality allowed Volkswagen to quickly leave many of its rivals trailing. Already by 1948-1949 half of all passenger cars produced in West Germany were built by Volkswagen. When Volkswagen has joined the international race for customers and market share in 1950 it is in pole positionwas giving it a flying start.
1950’s– it was during the years of post-war reconstruction that Volkswagen established itself as a successful high-volume manufacturer. Mass production and focusing on the global market were instrumental in the company obtaining a market share as high as 50%. There was no doubting its status as the most important earner of foreign currency and the leading car exporter. And the breakthrough extended beyond just Europe, in the automotive market was developing regions, such as Africa and South America, the high-quality yet economical Volkswagen models were the ideal solution for the poor transport infrastructure. The company’s first commercial vehicle, the Transporter model nicknamed “Bully” also played a part in the automotive group’s early internationalization. The sales system were built up in strategically important countries such as Canada, the US and Australia and Volkswagen soon earned itself a reputation for excellent customer service. It all came as little wonder really – even today, the Bully ant the Beetle are still a welcome sight wherever they go.
1960’s – this decade was known for the Beetle‘s popularity. At the start at the 1960‘s least, Volkswagen had every reason to be pleased with its flourishing export business. In 1964, the company consolidated its dominance in Europe and attained a 33% share of the German market. But the competition started to follow suit by raising their model‘s quality and equipment levels. Sales collapse briefly and Volkswagen found itself facing a crisis in 1966-1967. Fresh ideas were needed. Previuous competetive advantages, such as as the mass production of a single model, were brought into question. The diversication of the market called for investment in research and development along with new rationalisation measures. In the course of this, new technical and organisational systems were implemented in production.