Apple presentation

Apple Inc. Content. Business description. Basic information. Main Competitors. The Company’s production. Founding an incorporation. Early advertising budget spending by Apple and its competitors (in US$ billions). Top 6 Apple mergers. Apple’s Strengths (Internal Strategic Factors). Apple’s Weaknesses (Internal Strategic Factors). Opportunities for Apple Inc. (External Strategic Factors). Threats Facing Apple Inc. (External Strategic Factors). Recommendations Based on Apple’s SWOT Analysis. Literature. Thank you.

This work was made by: Raimond Vysockij ir Tomas Vaišnys.

Business description; Basic information; Main Competitors; The Company’s industries served; Founding and incorporation; Budget; Top mergers; Internal Strategic Factors; Literature.

Early advertising budget spending by Apple and its competitors (in US$ billions).

NeXT Inc. For those familiar with the history of Apple then you know that Steve Jobs was at one point forced out of the company that he helped launch. When that happened, he started NeXT with a few of his Apple counterparts. In 1988 NeXT released the first NeXT computer, but from a production standpoint it never really got off the ground. The company only shipped approximately 50,000 units. In 1997 Apple purchased NeXT for $400 million in cash and shares of Apple stock. This acquisition also meant that Steve Jobs was heading back to the company that he cofounded in 1976. The merger integrated NeXT software along with Apple’s hardware to form what we know today as OS X and iOS.

Novauris In 2013 Apple purchased speech recognition company Novauris in what might have been its most secretive acquisition. The deal was made with the hopes to help improve Apple’s Siri technology. Novauris might not be the big name that Beats Electronics is, but the companies’ founders are world renowned speech researchers that are also known for being the brains behind Dragon Systems and their popular product, Dragon NaturallySpeaking.

PrimeSense In November 2013 Apple purchased 3D motion sensor company PrimeSense for $345 million. The company is well known for its motion tracking software used in the Microsoft Kinect sensor found in the Xbox 360 game system. After the acquisition, most were unsure what the main goal was for Apple. Then in 2014 a new iPad app called itSeez3D was released which allows users to capture 3D models for use in CAD and 3D printing. Some expect this technology to be implemented in future iPad releases.