Jysk

Through the all analysis and considerations, a company has great strengths and should be able to overcome threats and weaknesses in a new market. Innovating methods and using different strategies could make a progress. To gain a better satisfaction from customers, may try to adapt in the smaller area. A company could avoid major players in the market which cause threats. Through the weaknesses could obtain a better value trying to emerge in a small city as it is expecting to grow faster. JYSK would get a more popularity among customers. Moreover, having an advertisement campaign could increase even more. Preparing a well developed segmentation, positioning, targeting would help a management where they need to focus more. After considering a different target group could help for sales to be more efficient and steady for the future, as a company aim to have way more stores. Three value core could ensure that company’s employees are dedicated to work and company and it will keep a traditional values of the company which have been in many years.